Why Does An All-Conservative Radio Station Thrive in a Blue State?

Recently while flipping through the AM dial on my way home from work I discovered a new (to me) talk radio station in Connecticut. The station calls itself the "Talk of Connecticut". The station affiliates include WDRC 1360, WMMW 1470, WWCO 1240, and WSNG 610 providing coverage through most of Connecticut. I tune in on 1360. The stations contains a continuous stream of conservative leaning talk shows starting with local radio guy Brad Davis in the morning, moving to Bill O'Reilly in mid-day, again to local radio guy Dan Lovallo in the afternoon, and ending with Michael Savage in the evening. I enjoy listening to the station, especially the shows that put a local spin on issues. The stations website is:

http://www.talkofconnecticut.com/

Keeping in mind that Connecticut is one of the top five "bluest" states in the US, how is an all-conservative radio station able to thrive? Why do conservatives unquestioningly dominate talk radio, as well as having an upper hand in the blogosphere? I'd be interested in hearing your ideas.

I have a few theories:

Theory #1: Liberals so dominate the print and TV media, that conservatives are hungry to hear their message. Rush Limbaugh is such a powerful and successful radio personality that he pushed open the door for an entire legion of conservative radio show hosts.

Theory #2: The radio format is more conducive to a conservative message. The liberal message relies more heavily on emotional manipulation. TV and print allows the use of images that can more easily play to our emotional side. In radio it's more difficult to illicit an emotional response, therefore, it becomes more difficult to convey a liberal message. Radio plays into a more logic based conservative message.

Theory #3: Outside the urban centers, America is generally a conservative-leaning country. The news media has propagated the incorrect theory that the coasts are blue states and the heartland is red. This is not the true blue-red divide within the United States. If you look at the red-blue breakdown you will see that even in the reddest states, the urban areas are solidly blue. The real red-blue divide is between urban and rural. The coastal states are blue simply because they are the most densely populated (i.e. the most urban), not because of some liberal elixir in the ocean air.

Theory #4: The Democratic base largely does not listen to talk radio. Radio stations create a format to attract listeners, which attracts advertisers, which attacks revenue. Remember, radio stations are a for-profit business.

Regardless of the reasons, there's no denying that conservative ideals dominate talk radio, even in a blue state like Connecticut.